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Hey, There's a New Member of the "HOBMOB"
Introducing HobNob Cabernet Sauvignon
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White Plains, NY - July 9th, 2009 – HobNob Wines, the approachable, sociable wines for style-conscious consumers who want to be “at the center of it all,” have announced the addition of Cabernet Sauvignon to its stellar portfolio. Cabernet Sauvignon will join HobNob’s winning lineup of Pinot Noir, Chardonnay, Merlot and Shiraz, whose instant popularity have already earned the brand the title of one of this years top 20 “Rising Star” wine brands in the country, according to “Stateways Magazine.” The Cabernet Sauvignon will be available at the end of June.
In true HobNob style, where wines are not described in traditional “taste profiles,” we can tell you that HobNob Cabernet Sauvignon’s mood is seductive, its orientation is marinara sauces, filet mignon, roasted veal and chocolate (but not all together, of course) and its favorite chapter in the HobNob Guide to Social Mastery is Hot Spots! What is this Guide all about, you ask? Go to http://www.hobnobwines.com/ and see – you will find tips and how-tos for all aspects of your social life. Chapter headings including: Cooking, Dating & Parties, Crisis and Hot Spots! But don’t expect your typical advice, because nothing about HobNob is typical!
HobNob’s mantra – ‘at the center of it all’ – personifies the brand’s social-style and appeal. Its cool, clean and stylistic bottle design and sophisticated yet casual attitude resonates with style-conscious, millennial consumers. According to an article from Winebusiness.com, the consumption of imported wines has increased 27% in the last four years. Millennials are credited with 46% of this growth in 2008. The article continues on to say that the Millennial population is approximately 81 million strong. This new generation clearly is and will continue to be a driving force behind wine sales.
HobNob wines can be found nationally at wine/liquor stores and at the trendiest bars, restaurants and lounges. The suggested retail price for the range of wines is $10.99 for a 750ml bottle.
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W.J. Deutsch & Sons was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. Deutsch’s wines are sold to the trade with well-planned marketing support and offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and ability to identify and fill consumer niches within the wine category. Bill’s son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine industry.
The W.J. Deutsch & Sons portfolio includes award-winning wines from: Australia; [yellow tail], [yellow tail] The Reserve, [yellow tail] Sparkling, California; Atlas Peak, Buena Vista Carneros, Esser Vineyards, Gary Farrell Vineyards and Winery, Geyser Peak, XYZin, Kunde Estate, France; Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, J. Vidal Fleury, Pierre Sparr, Sauvion et Fils, Idaho; Ste Chapelle, Italy; Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, Lionello Marchesi, Villa Pozzi, New Zealand; The Crossings, Portugal; Quinta Do Vale Meao, Spain; Mar De Frades (Rias Baixas), Cruz de Alba (Ribera del Duero), Ramón Bilbao Vinos Y Vinedos (Rioja), and Volteo (Castilla), Washington; Columbia Winery, Covey Run. www.wjdeutsch.com
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